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What is Search Engine Optimization (SEO)?


SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.

Search engine optimization is an investment that can continue to grow long after the project is complete. Generally speaking; natural "organic" rankings provide much more traffic than sponsored paid listings (some estimates say 3 to 1). In terms of your return on investment; that makes SEO very attractive. With the influx of new traffic, SEO should more than pay for itself in terms of increased leads and sales.

SEO pricing formula is based on the number of keyphrases your site will be optimized for and the number of 1st page Google results. After these two main SEO pricing determiners, the plans differ by the additional services provided, from consultation to link building.

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Article details
Article ID: 16
Category: Knowledgebase
Date added: 2015-07-03 13:40:21
Views: 129
Rating (Votes): Article rated 3.2/5.0 (9)

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